Course Details

  • It is usually the top 20% of customers – those with the potential to generate the greatest Return on Investment (ROI) – that a business will typically define as its Key Accounts. Consequently organisations wishing to enjoy success will pay particular attention to nurturing, growing and retaining these significant accounts.
  • Needless to say, a skilled Key Account Manager plays one of the most important roles in protecting a business’s prosperity. Their ability to understand the implications of the account landscape and consistently identify solutions that work and continuously add value in the eyes of their most valuable customers can never be underestimated.

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